With these changes, Meta is taking significant steps to give users more control over their data and how it is shared across its various platforms.
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Meta, the parent company of Facebook and Instagram, has announced significant changes to its platforms for users in the European Union, the European Economic Area, and Switzerland. These changes, which will be implemented in the coming weeks, will allow users to have broader control over how their data is used on these platforms.
Users will be able to choose whether they want their Facebook, Instagram, and Messenger accounts to be linked or not. This account linking is currently used to personalize content recommendations and share posts. However, with the new changes, users will be able to use Facebook Messenger as a standalone product without needing a Facebook account.
The company allows users to choose between sharing data or not
Furthermore, users who currently have connected Instagram and Facebook accounts can choose to continue sharing data between the apps or separate their accounts. This means that Meta will no longer be able to use the content users view on Facebook to show them ads on Instagram, or vice versa.
Regarding Facebook Marketplace and Facebook Gaming, users will have the option to use their Facebook information for a personalized experience or opt for an experience without Facebook. In the case of Marketplace, if users choose not to use their Facebook information, communications between buyers and sellers will be conducted through email instead of Messenger. For Facebook Gaming, users opting for an experience without Facebook will lose access to features such as multiplayer, in-game purchases, and personalized recommendations.
These changes are a response to the European Union’s Digital Markets Act (DMA), which aims to protect consumers from the dominant position of tech giants.
Note: This content has been translated with an artificial intelligence tool, so the translation may be slightly inaccurate. The original version written by our editor is the Spanish version.