The need to grow the number of active users has accelerated the process of bringing Threads to Europe.
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Meta has set up a countdown on its official website. The countdown ends on December 14 at 12:00 PM, and as you may have guessed, it marks the launch date of the service in Europe.
Original News 03/12/2013
I admit that Threads captivated me; it’s like a kind of Twitter but much less toxic, with an algorithm that doesn’t reward confrontation. The new social network from Zuckerberg and company lacked many features, but the overall functionality was good when we could use it in Europe.
Unfortunately, the company decided to block the old continent until they find a solution, as this social network (still dependent on Instagram) is quite intrusive with privacy and clashes directly with the data protection policies of European citizens. Initially, you could use the network by bypassing the restriction with a VPN, but later, Meta also blocked this workaround.
Meta is adapting to the European market to make Threads GDPR-compliant and achieve the needed 40 million users
According to reports from the Wall Street Journal, the company is concerned about the numbers, so they plan to launch the service in European territory. The data shows 33 million daily active users, 75 million monthly active users, figures representing only a tenth of the active traffic of its competitor X and an even smaller fraction compared to Instagram, also owned by Meta.
With these numbers, it’s not easy to argue for the app’s success. So, the only option left for the company is to expand its market. And with Europe, they can achieve their goal of adding 40 million additional users in 2024. We cannot forget that this data is crucial for an application that aims to monetize through advertising, so it makes sense that Meta is already in the final stages of launching in European territory.
Nevertheless, even though the Wall Street Journal is a reliable source, we have to wait for the official announcement from Meta. On a personal level, nothing would please me more than being able to use the app in my country as soon as possible.
Note: This content has been translated with an artificial intelligence tool, so the translation may be slightly inaccurate. The original version written by our editor is the Spanish version.