The relationship between Samsung and Google continues to bear exciting fruit, leading both companies to expand their capabilities like never before.
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It’s something we learned at the end of last year; Samsung is working on a new surround sound technology, in collaboration with Google, to compete with Dolby Atmos.
This technology is called IAMF, and the South Korean company has now provided a more specific date for its arrival in the products of the three-star company; it will be later this year, although we will have to wait for the second half.
The IAMF system represents a substantial improvement in the audiovisual consumption experience
Samsung will start equipping its TVs and audio players with IAMF to give users an experience similar to or on par with Dolby Atmos, whose main feature is the ability to project sound not only to the sides of the player but also to create sound that can be transmitted upwards and downwards, thus creating a 360º sound sensation that Google and Samsung have now achieved for their own product.
Also, as expected, we are in the year of AI at Samsung, and the IAMF system will also benefit from it. Thanks to this AI, it will be possible to enhance some sounds or refine others or clean up ambient sound from the recording.
As we mentioned, IAMF will arrive on Samsung devices this year, but not only that. YouTube will also benefit from this collaboration and will use this format for its applications, at least for some of the content.
Note: This content has been translated with an artificial intelligence tool, so the translation may be slightly inaccurate. The original version written by our editor is the Spanish version.