Samsung leads the podium of the most popular phones in Latin America by combining good features with low prices.
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For a decade, Samsung has been the leading smartphone seller globally. If not always at the top, it has typically held the first position or been very close in the worst-case scenarios.
However, a recent report indicates that in the case of the Latin American market, Samsung not only leads in sales but has dominated the competition, leaving them far behind.
Samsung’s Reception in Latin American Markets Far Surpasses that of Europe or the United States
Specifically, we refer to the report from TechInsights’ technology market analyst, Abhilash Kumar. According to his insights, the Korean brand was the best-selling in Latin America with a sales volume of 33%, followed distantly by Motorola at 18%.
This means that Samsung maintains its market share from the previous year even as the LatAm market has grown by approximately 15%, which is great news for the company’s future in the smartphone market, at least.
After Samsung and Motorola comes another Android Operating System user, Xiaomi, with a market share of 16%, while the Apple alternative stands at 10%.
Breaking into the scene with force is the Transsion conglomerate, which includes low-cost brands like Inifix or Telco, securing a 9% spot on the list.
Note: This content has been translated with an artificial intelligence tool, so the translation may be slightly inaccurate. The original version written by our editor is the Spanish version.