Samsung is likely to maintain prices to boost sales in the coming year.
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We are now in the final stretch before the presentation of the new lineup of the Samsung S series, just over a month away.
Therefore, following Samsung’s usual pattern, we already know a large part of the details of the company’s new devices. However, one fundamental element when purchasing these devices is still unknown—the price.
Samsung expects the S24 to be a sales hit
However, this is where good news seems to come in. A recent report from the Korean media HankYung claims that Samsung will maintain the prices of the previous series, the S23, S23+, and S23 Ultra, which did increase in price compared to their predecessors.
Part of the reason that will help Samsung maintain prices is the return to Exynos chips in certain markets. With the production of the Exynos 2400, Samsung will alleviate a significant portion of the cost of the devices globally, allowing them to support the price freeze while maintaining substantial profitability as before.
In fact, Samsung’s plan is to increase S24 series sales by 10% this year, taking advantage of the price freeze and the overall increase in smartphone sales in the market.
We’ll see if this information is confirmed and if users believe that swapping a Snapdragon chip for an Exynos is worthwhile in exchange for price stability, which is the big unknown.
Note: This content has been translated with an artificial intelligence tool, so the translation may be slightly inaccurate. The original version written by our editor is the Spanish version.