Google is making a sprint back to the forefront after being caught on the wrong foot.
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The upcoming technological battle is in the field of Artificial Intelligence. Open AI and Microsoft seem to be at the forefront, leaving the presumed leader, Google, reacting rapidly to catch up.
However, Google seems to be stepping up its game. If last week Sundar Pichai, CEO of Google, presented the large language model from Google, Gemini, now a new leak from the Californian media The Information suggests that Google is also preparing a new AI-based assistant for its own devices: Pixie.
Google will thus strengthen its commitment to manufacture both Hardware and Software, similar to Apple
With this move, Google aims to surpass the competition in Android and, especially, Samsung. We say this because Pixie is not based on Bard, Google’s intelligent assistant built on Gemini, which will first arrive on Pixel and Samsung Galaxy devices. Instead, Pixie is an exclusive assistant that will apparently make its debut with the ninth series of Google’s smartphones, the Pixel 9 and 9 Pro.
Pixie will be able to gather data from all Google products associated with our account – Gmail, Youtube, Google Maps, YT Music, Calendar, etc. – and provide ultra-personalized suggestions based on our interests, needs, locations, or times of the day. Moreover, Google’s idea is to expand Pixie to as many devices as possible, not just as an AI assistant for mobiles but also for tablets, speakers, watches, and more.
This concept is not unique to Google; Samsung aims for something similar with its new Galaxy S24 series, which will focus heavily on leveraging AI and is expected to come with functions very similar to those mentioned earlier. The battle between Google and Samsung could be fierce and highly interesting.
Note: This content has been translated with an artificial intelligence tool, so the translation may be slightly inaccurate. The original version written by our editor is the Spanish version.