The adoption of generative artificial intelligence in the automotive domain is set to expand thanks to a new collaboration between Microsoft and renowned automotive technology company TomTom.
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There seems to be good anticipation in the automotive sector thanks to a recent collaboration between Microsoft and TomTom. The fusion of Microsoft’s generative artificial intelligence, through its Azure OpenAI service, with TomTom’s expertise has given rise to a next-generation voice assistant for cars.
Thus, TomTom has officially unveiled its generative AI-based voice assistant, which promises to transform the driving experience. This currently unnamed assistant offers drivers the ability to interact naturally with their vehicles. From requesting specific directions to finding stops along the route and controlling onboard systems with voice commands, such as adjusting temperature or changing radio stations; everything is achieved intuitively and efficiently with a single interaction.
TomTom and Microsoft create a GPS navigator with superpowers
We could say that thanks to this, we have a supercharged GPS navigator. The distinctive feature of TomTom’s assistant lies in its versatility, seamlessly integrating with other third-party automotive infotainment systems. Moreover, it will be deployed as an integral part of TomTom’s Digital Cockpit platform, offering a cohesive and advanced user experience.
Dominik Wee, Corporate Vice President of Manufacturing and Mobility at Microsoft, stated in the press release:
We build on our longstanding collaboration with TomTom and bring together AI advancements in the Microsoft Cloud with TomTom’s automotive expertise to provide drivers and automakers with new AI-driven tools. This integration will enable OEMs to deliver unique and highly differentiated cabin experiences while preserving their distinctive brand identity.
Together with Microsoft, our shared vision is to drive innovation with generative AI and deliver even better solutions to our customers.
With this next generation of AI, we have a unique opportunity to accelerate innovation across the automotive industry.
Although the press release does not specify the availability date of TomTom’s voice assistant for car owners, this partnership represents an exciting step forward in the evolution of human-machine interaction in the automotive environment. Furthermore, this announcement comes at an interesting time, just after a jury ruled against Google in a similar case, underscoring the growing attention towards practices and innovation in the technology sector.
Note: This content has been translated with an artificial intelligence tool, so the translation may be slightly inaccurate. The original version written by our editor is the Spanish version.