The new campaign will include tips for gamers to improve their skills and videos showing Activision games running on Samsung hardware.
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After Microsoft’s acquisition of Activision Blizzard King, some regulatory bodies, such as the CMA in the UK, compelled Microsoft to release Activision games so that any cloud gaming service could offer them. In other words, regarding game streaming, no game from the company will have exclusivity.
Thanks to this and the positive relationship between the Koreans and Americans, a new joint campaign has been set up to boost the sale of Activision games (Xbox) and the sale of gaming equipment from Samsung, such as their new monitors Odyseey ARK 55.
Helping gamers improve their skills and showcasing Activision games to the world
The campaign is called “Embrace Your Game” and is designed to be multichannel. Although it has a very specific purpose, such as helping new players landing on Samsung’s Gaming Hub to improve their skills. Therefore, most actions will be aimed at discovering new content and training players.
Activision, on the other hand, gets a good promotion where all European channels of Samsung will be showcasing games like Overwatch 2, Diablo, or World of Warcraft, among others, running on Samsung’s hardware. In the words of Benjamin Braun, Chief Marketing Officer for Samsung Europe:
The gaming world is evolving. At Samsung, we want to support all gamers, from casual to professional. With TVs, monitors, and mobile devices, ‘Embrace Your Game’ offers all types of players the opportunity to fully immerse themselves in their video games, from home or anywhere else. That’s why Activision Blizzard is the ideal partner for ‘Embrace Your Game’ because players love their games, and with Samsung products, they offer the best gaming experience.
Game Portal, a new page from Samsung for gamers
In addition to this, there is Game Portal, a new website within Samsung’s domain where they show tutorials, videos of all kinds, and, of course, accessories and hardware from the company for gamers. You can access the new site from this link.
Note: This content has been translated with an artificial intelligence tool, so the translation may be slightly inaccurate. The original version written by our editor is the Spanish version.