Amazon is not backing down on the idea of charging to remove ads and is following in the footsteps of other streaming video platforms with Prime Video.
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Although this was already confirmed by Amazon itself, it seems that we finally have an official date to start seeing ads with each streaming of series or movies on Prime Video. The e-commerce giant follows in Netflix’s footsteps with its streaming video service and will require payment if you want to avoid watching ads.
It should be mentioned that Prime Video already displayed ads initially, but it did so by promoting its own content and always at the beginning of each piece of content. Unfortunately, this seems to be changing, and we will see some ads during the streaming. The company has not specified the volume of ads that will be shown, but they promise that it will be “significantly less” than conventional television.
Today we are writing to inform you about an upcoming change to your Prime Video experience. Starting January 29, Prime Video movies and TV shows will include limited ads. This will allow us to continue investing in compelling content and to keep increasing that investment over a long period. Our goal is to have significantly fewer ads than linear TV and other streaming TV providers. No action is required on your part, and there is no change to the current price of your Prime membership.
Prime Video: The extra to avoid ads will cost you 2.29 euros per month
If you don’t want any ads, the solution is simple: you’ll have to pay an additional fee of 2.29 euros per month to have them removed. It would be like a Plus subscription to Prime Video, although there is no name for it at the moment. In January, when entering the Prime Video app, you will see the new banner inviting you to pay the extra.
In addition to this information, the company has announced that they are also working on future improvements for those who pay this premium. However, these details have not been disclosed yet and are currently just promises.
Note: This content has been translated with an artificial intelligence tool, so the translation may be slightly inaccurate. The original version written by our editor is the Spanish version.