Meta's new social network is achieving great success among European users, so much so that it has overtaken the most downloaded apps traditionally downloaded at Christmas.
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European users have embraced Threads. Meta’s new social network is a mix of Twitter and Instagram, without Elon Musk disrupting everything every 5 minutes. It’s no wonder that many users who were very active on the now-defunct blue bird social network have found Threads to be a good alternative with possibilities.
Its freshness makes it easier to grow, and many people are already creating content. Perhaps media outlets have a more challenging time growing here because there is nothing rewarding this type of content. But in the end, what matters is that people use it, and everyone finds their own use for it.
Undisputed leader, surpassing Miravia, Temu, or lottery apps during the holiday season
The success of Threads seems more than just a passing trend. The app has been available in European territory for over a week, and both the Google Play Store and the Apple App Store place Threads as the most downloaded and popular application at the moment.
Perhaps this success is not only due to the media coverage it is receiving but also to the integration of Instagram users who are transitioning here, seeing how their influencers now create text content in addition to videos. This is undoubtedly a good sign.
Note: This content has been translated with an artificial intelligence tool, so the translation may be slightly inaccurate. The original version written by our editor is the Spanish version.