A recent report from Hana Securitiees confirms that the Koreans' new model is performing quite well, although Samsung's foldables are not having the same luck.
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The sales of the S22 series didn’t turn out as Samsung would have hoped. Fortunately or unfortunately, this was a significant blow to Samsung and its Mobile division. They had to put in more effort to address the shortcomings of its predecessor, the S23 model. In the end, we have a much more refined piece of engineering that has fixed numerous past issues, including the battery, for example.
Therefore, the Galaxy S23 has been receiving much more favorable reviews, both from the specialized press and users. If you want to read our phone analysis, you can check it out at this link. And, of course, this success has translated into a significant increase in sales compared to the Galaxy S22 series, according to a recent report.
The base models remain the most sought after
Data provided by Hana Securities, a financial firm, reveals that the cumulative sales of the Galaxy S23 series over the last eight months have reached almost 23 million units (specifically, 22.89 million units). When breaking down these numbers for the three models in the line, the following is observed:
- Sales of the Galaxy S23 reached 8.09 million units, while 4.11 million units of the Galaxy S23+ were sold.
- The Galaxy S23 Ultra achieved sales of 10.69 million units. In total, the sales of the Galaxy S23 series surpassed those of the Galaxy S22 series by 22% during the eight-month period.
Foldable phones have yet to take off
Despite Samsung’s efforts to boost sales of its foldable devices, such as the Galaxy Z Flip 5 and the Galaxy Z Fold 5, the results don’t seem to be as encouraging. According to the recent report, some information suggests that, despite Samsung leading the battle for this type of mobile format, their profitability could be a future concern. Here’s what’s of most interest:
- Combined sales of the Galaxy Z Flip 5 and the Galaxy Z Fold 5 reached 3.51 million units (2.26 million for the Galaxy Z Flip 5 and 1.25 million for the Galaxy Z Fold 5).
- These figures represent a slight decrease compared to the sales of the Galaxy Z Flip 4 (2.28 million) and the Galaxy Z Fold 4 (1.35 million), which totaled 3.63 million units.
Although the sales of Samsung’s latest foldable phones had a fast start compared to their predecessors, it appears they have experienced a subsequent plateau. On the other hand, smartphones in the Galaxy A series seem to be performing well in the India and Middle East region. These mid-range devices have outsold models from the Galaxy S and Galaxy Z series.